Areas of
Expertise
- Building Strong
Relationships Purchasing
- Account Management
Accounts Payable/Receivable
- Public Speaking &
Presentation Payroll & Sales Taxes
- Marketing an Array of
Products Employee Management
- Qualifying Prospective
Opportunities Trade Shows
- Generating & Closing Leads
Promotional Advertising
- Negotiation Skills
Public Relations
- Communication
Career
Highlights
Purdy EZ Pools, Inc. – Mesa,
AZ 1997 – Present
Owner/Operator
Solely responsible for the
business development, marketing and sales of two successful pool
& spa businesses within Arizona. Established all business and
administrative processes from inception and implementation of
operational structure while focusing on exceptional
customer/client service.
- Established relationships
with all corporate vendors and manufacturers
- Purchasing responsibilities
for all products and supplies
- Lead all marketing,
advertising and public relation activities
- Researched & negotiated all
major contracts with national vendors
- Repeatedly exceeded profits
of 1.2M
- Established business as a
responsible and ethical operation with Arizona
Anheuser-Busch - Irvine, CA.
1989 – 1993
Marketing and Promotional
Specialist
Reported to the Vice President of
Marketing, responsible for business development and lead
generation through multiple marketing, media and public event
appearances for the Southern California region. Collaborated
closely with the Sales team in achieving corporate goals and
initiatives.
- Corporate Merchandising
- Promotional Advertising &
Marketing
- Trade Show/Sporting
Events/Industry Events
- Secured Corporate
Sponsorships
Education
Cal State University Long Beach -
B.S. Sociology
Saddleback Community College,
Mission Viejo, CA. - Associates Degree
